What Is Snapchat Spotlight? A Beginner’s Guide

Snapchat has just introduced a new feature called Spotlight, accessible from a tab on the bottom of the app. It is going to be similar to TikTok and will allow users to generate and view 60 second videos, competing with Instagram Reels and YouTube Shorts directly.

You can use Snapchat Planet’s Order proximity levels (like Sun or Mercury) with your BFF status to create unique, engaging themes for Spotlight content.

Snapchat Spotlight is the short answer from Snapchat for short video material, like, for example, TikTok and Instagram Reels. Launched in late 2020, it allows users to create and share short, vertical videos (up to 60 seconds) with a broader public audience.

Spotlight provides a platform for users to showcase their creativity, offering everyone the chance to go viral if they create content correctly. Unlike regular Snaps, which can be shared instantly without much curation, Spotlight videos are carefully curated, increasing the chances of engagement. This makes it an exciting space for both creators and brands.

These videos can go viral, reach millions of views, and even earn you real money if they perform well. Snapchat uses an algorithm to promote entertaining, high-quality content, regardless oof the creator’s follower count, meaning even new users have the opportunity to go viral overnight.

Here we are a step-by-step guide to download your own Spotlight Snaps on Snapchat:

Share Your Spotlight Snaps

1. Open Snapchat and tap the Play icon at the bottom to go to the Spotlight tab.
2. Find the video you want to share.
3. Tap the Share icon (arrow) on the right side of the screen.
4. Choose how you’d like to share:
   • Snapchat Friends
   • Your Story
   • Copy Link
   • Other Apps (WhatsApp, Instagram, Messenger, etc.)

To Share Your Own Spotlight Snap:

1. Go to your Profile.
2. Open your Spotlight Snap from the Spotlight section.
3. Tap the three dots (⋯) in the top-right corner.
4. Choose Copy Link or Share Snap to share it on other platforms.

If you are interested in a means to increase your online influence, then Spotlight will surely be valuable to you. With its broad scope and algorithmic amplification, the new creator will gain entry into a vast audience, while  on the other hand, Snapchat’s reward system helps to attract a lot of creators.

Audience Reach: Spotlight also enables you to reach a wider audience although you do not have that much following.

Monetization Potential: Viral videos on Spotlight can earn money, making it a strong platform for content monetization.

Creative Freedom: Spotlight gives you the flexibility to be creative, using Snapchat’s variety of filters, music, and editing tools to make unique and engaging content.

In order to post a video, you do the following step:

1. Open Snapchat
   Launch the app and record a new video or choose one from your Camera Roll.
2. Edit Your Snap (optional)
   Add filters, music, text, or effects to make it more engaging.
3. Tap ‘Send To’
   After editing, tap the Send To button at the bottom right.
4. Select ‘Spotlight’
   From the list, choose Spotlight (it appears at the top).
5. Add a Topic/Hashtag (optional)
   Add relevant topics to help Snapchat categorize your content better.
6. Adjust Privacy (if available)
   • Turn on Allow Remixing (age 16+).
   • Enable Show on Profile (age 18+) if you want it on your public profile.
7. Hit ‘Send’
   Your video will be submitted to Spotlight for review and potential featuring.

✅ Tips:

• Use vertical video (9:16).
• Keep it fun, original, and under 60 seconds.
• Follow Snapchat’s Spotlight Guidelines for best results.

Want a version of this in Hindi, or visual tutorial style? Just say the word!

Spotlight suggests content based on:

The more you engage with the same videos (liking, sharing or watching them), the more Snapchat will show you similar content in your Spotlight feed.

Snapchat Spotlight is a great tool for reaching a lot of people and going viral. Of course, in the process of doing that, you get some awesome rewards. You just use snapchat often or as an influencer who wants to be in top shape, Spotlight is sure to improve your Snapchat game. Let your creativity shine follow the trends and start posting.