What is Snapchat Spotlight? How to Create, Share, and Succeed

Snapchat has just introduced a new feature called Spotlight, accessible from a tab on the bottom of the app. It is going to be similar to Tik Tok and will allow users to generate and view 60 second videos, competing with Instagram Reels and YouTube Shorts directly.

You can use Snapchat Planet’s Order proximity levels (like Sun or Mercury) with your BFF status to create unique, engaging themes for Spotlight content.

Snapchat Spotlight is the short answer from Snapchat for short video material, like, for example, TikTok and Instagram Reels. Since late 2020, it allows a user to produce and share videos up to 60 seconds in length. 

Here one is supposed to provide the creativity of the user base of this application, as well as afford a chance to everyone who has a possibility to go viral by using the content correctly. Unlike usual snaps, which can be taken and published without some sort of prior degree of curation, Spotlight content is curated, raising the chances of engagement; therefore, it is an exciting space for not only creators but also brands.

Here we are a step-by-step guide to download your own Spotlight Snaps on Snapchat:

Share Your Spotlight Snaps

• You can share your Spotlight video directly from your device’s gallery or from within Snapchat. To share within Snapchat, go to the saved Spotlight video, tap Share, and choose your preferred platform or messaging app.

If you are interested in a means to increase your online influence, then Spotlight will surely be valuable to you. With its broad scope and algorithmic amplification, the new creator will gain entry into a vast audience, while  on the other hand, Snapchat’s reward system helps to attract a lot of creators.

Audience Reach: Spotlight also enables you to reach a wider audience although you do not have that much following.

Monetization Potential: There’s potential monetization from viral Spotlight videos, so it’s one of the hot venues for anyone who wants to monetize his content. Creative Freedom:

With Spotlight you are free to try anything because of all the different filters and tools Snapchat provides.

In order to post a video, you do the following step:

Snap into Snapchat and record a video up to 60 seconds.
Tap the “Send” button and choose “Spotlight” instead of your Story or individual friends.
Add hashtags and captions to make your content discoverable.
Submit the video to Snapchat for them to do the rest.
Spotlight submissions are monitored through Snapchat based on the community guidelines. Always ensure that the content you share is appropriate, original, and engaging.

Spotlight suggests content based on:

The more you engage with the same videos (liking, sharing or watching them), the more Snapchat will show you similar content in your Spotlight feed.

Snapchat Spotlight is a great tool for reaching a lot of people and going viral. Of course, in the process of doing that, you get some awesome rewards. Whether you just use snapchat often or as an influencer who wants to be in top shape, Spotlight is sure to improve your Snapchat game. Let your creativity shine follow the trends and start posting.